The significance of 3 C's for coaches and athletes: certainty, choice, and control

I was biology major in college. I like to 'geek out' a bit and dive into some of the science behind our human behaviors.  It turns out...our brains are wired for certainty, choices, and control.

Certainty

The brain likes certainty. Whether we're playing solitaire, Sudoku or completing a crossword puzzle. How great does it feel when you 'win'? Your brain gets an instant reward. YES - that's the answer!

When you can't predict the outcome of a situation your brain feels out of control.

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