Meet Erica

I'm Erica Quam, the Founder of The Coaching Experience. I teach coaches how to reach your true potential as the leader you are meant to be - in all areas of your life.

I have a unique approach to coaching coaches. I teach core principles you can adapt and apply to your unique situation and team. I help you create simple and clear systems that will help you set your season up for success - instead of reacting to everything in the moment. This kind of work will propel you forward - to a whole new level of success. 

My mission is to get more women into coaching and help them become the leaders they are meant to be in all areas of their lives. My role is to help coaches recognize their blindspots - where they can stretch, grow, and evolve. I provide coaches with the support, accountability, and tools that this level of leadership requires.
— Erica Quam

WHO I WORK WITH...

I work one-on-one with a small group of super cool, bad-ass women coaches (and a handful of really amazing guys) who are on a continual path of learning and growth. The coaches I work with understand that for them to be better coaches for their teams they have to look at and work on themselves first. 

WHO I DON'T WORK WITH...

I don't work with coaches who think they know it all and are not open to looking at themselves. I don't work with coaches who are chronic complainers who blame and criticize others. I don't work with coaches who are looking for a 'magic pill,' a 'quick fix' .

HOW I WORK

In addition to the one-on-one work that I do with coaches, I also offer 3-day coaching summitsonline training programs, and lead customized virtual and in-person workshops for coaches to get more frequent opportunities to work ON their team instead of IN their team. I teach coaches how to think more strategically about WHY they do WHAT they do.

HOW I GOT STARTED

I began my entrepreneurial path in 2011 when I transitioned into this new role from a 15-year career within collegiate athletics. I was two-time team captain of the Women's Swim Team at Indiana University in Bloomington, Indiana. I spent five years as the assistant women's coach at Southern Methodist University with the legendary Steve Collins. From there, I made the move out to the west coast - where I'd always dreamed of living. I got hired as the Head Women's Swimming coach at Washington State University in Pullman at age 26. I spent nine seasons coaching in the Pac-12 conference and leading the Cougs.  

I worked with Olympic medalists, NCAA All-Americans, and guided close to 200 young men and women along their collegiate athletic careers - in the sport of swimming. The best feeling in the world is to hear from an athlete who will share with me that something I taught them mattered. Sometimes I don't even remember saying it. Yet, they applied it, learned from it, and are now passing that learning along to their own kids, students, and other people in their lives. Coaches make a difference!

WHAT MANY PEOPLE DON'T KNOW

What most people don't know is that after my five years as assistant coach at SMU, I almost walked away from coaching. I was about to move to Alaska. I was burned out, overwhelmed, and wanted to totally drop out. My boss had gotten a call from Washington State to see if I would apply and he encouraged me to look at the job. At first, I had absolutely no interest. I needed a break! I did take some time...then, I started to dream. I considered the possibilities of being a leader - and applying all my skills, knowledge, and experiences to help build a team. It got me super excited and scared the heck out of me all at the same time! So, I knew it was right.

The Coaching Experience has been my way to elevate the coaching profession & support the community of coaches who are making a huge difference changing the lives of the young men and young women through sports.

I’m dedicated to supporting athletic coaches. There are the X’s and O’s - the technical aspects of coaching. Then there are these ‘soft skills’ that no one teaches you: personal development, leadership skills, and building a team. These are the areas coaches can really focus in on to win - in athletics and in life. This is my passion!
— Erica Quam

I provide a fresh new perspective for coaches to consider and breakthrough ideas to develop your teams via my weekly Who Coaches You? eZine. 

In addition to coaching coaches, I'm a certified Iyengar Yoga teacher and teaches weekly Iyengar yoga classes at Yoga Northwest. I'm on faculty with NOLS (National Outdoor Leadership School) and lead backpacking courses for students in the North Cascades and Olympic Mountains.

My wife, Kerry Gustafson, and I live in Bellingham, WA. We're active members of this special community. We work hard so we can play hard - in the mountains and waters of the beautiful pacific northwest!